Skip to content

US Customers: No price changes, no unexpected costs. VC will cover all tariff-related expenses on our locally-made gear.

Free Shipping for In-Stock Orders $89+ USA/CANADA

Offer valid on stock and standard pre-order items only.

Team store & bulk items excepted.

Join Us!

Enter your email address to get 10% off your next purchase.

Team Store exceptions apply. By completing this form you are signing up to receive our emails. You may unsubscribe at any time.

  • Custom
    Custom Apparel
    • Sublimated Products
    • Spot Sublimated Products
    • Blank Customizable Products
    • Patched & Embroidered Products
    How to Order
    • Custom Discs
    • Custom Apparel
    • Team Stores
    • Fit Guide
    • Size Charts & Information
    • Issue Reporting Form
    Info for Teams, Leagues, & Partners
    • Customer Experiences
    • FAQ
    • Packages, Sponsorships & Offers
    • Team Stores & Online Player Ordering
    • League & Partner Stores
    • Design Requests
    Customization Options
    • Sublimation
    • Spot Sublimation
    • Screen Printing
    • Transfers
    • Embroidery
  • VC Shop
    • New & Featured
    • SALE
    • Discs
    • In-stock Uniforms
    • Featured Products
      • SALE! Last Chance
      • Windbreaker
      • Revolution Hoodies
      • Shorty Shorts
      • Training Pants
      • Reversibles & Tanks
      • Jerseys
      • Crop Tops
      • Hats & Headwear
      • Wristbands
    • Conversation Starters
      • Color of Ultimate
      • Everyone is Welcome
      • Live Ultimate
      • Kindness
      • Pride
      • Pronouns
      • Respect Mantra
      • SAY GAY
    • VC Design Collection
      • Landscape
      • Lost & Found
      • Murmuration
      • Sunday Morning Bye
      • Throwback
      • Triangle
      • VCU
    • Accessories
      • Hats
      • Headbands & Wristbands
      • Gloves
      • Neckies
    • VC Card Membership
    • Gift Card
  • Fan Shops
    • Events
      • WFDF Events
      • Virtual VC Merch Tent
    • Team Fan Shops
      • 6ixers
      • Boston Siege
      • DC Scandal
      • GOAT
      • Iris
      • Rainbow Brigade
      • Red Circus
      • SuperTeam
    • Partner Leagues
      • Dodgeball Toronto
      • FQU
      • HKFDF
      • Kelowna Ultimate
      • MODS
      • OCUA
      • VUL
    • Friends of VC
      • byCardenas
      • Color of Ultimate
      • NKolakovic
      • One More Year
      • Without Limits
    • WFDF
    • Dodgeball
      • Dodgeball Toronto
      • Dodgeball Canada
    • Quadball
      • US Quadball
      • Quadball Canada
      • Quadball Mystery Sale
  • Sports
    • Ultimate
    • Dodgeball
    • Goaltimate
    • Quadball
    • Disc Golf
    • Curling
    • Cycling
    • Hockey
    • Volleyball
  • About
    • Our Story
    • Blog
    • Customer Experiences
    • Custom Uniforms
    • Sizing
    • Sports We Love
    • VC Card Membership
    • Contact
    • FAQ
    • Donation Requests
  • Events
    • DC Club Championships
    • Dream Cup 2025
    • WMUC 2024
    • Club Nationals 2024
    • WBUCC
    • WUC 2024
    • USAU Masters 2024
    • US Open & YCC
    • WJUC 2024
  • Discs
VC Ultimate
Language
Language
0
  • Home
    • Sublimated Products
    • Custom Discs
      • Sponsorships, Packages & Offers
      • Sublimated Products
      • Spot Sublimated Products
      • Blank Customizable Products
      • Patched & Embroidered Products
      • Start An Order
      • Design Services
      • Custom Discs
      • Custom Apparel
      • FAQ
      • Packages, Sponsorships & Offers
      • Team Stores & Online Player Ordering
      • Design Requests
      • Fit Guide
      • Issue Reporting Form
      • League & Partner Stores
      • Customer Experiences
      • Sublimation
      • Spot Sublimation
      • Screen Printing
      • Embroidery
      • Transfers
  • Uniform Packages
    • New & Featured
    • SALE
    • Discs
      • Mystery
      • Windbreaker
      • Revolution Hoodies
      • Shorty Shorts
      • Training Pants
      • Reversibles & Tanks
      • Jerseys
      • Crop Tops
      • Hats & Headwear
      • Shorts & Pants
      • In-stock Blanks
      • Pride
      • Everyone is Welcome Here
      • Kindness
      • Respect Mantra
      • Say Gay
      • Pronouns
      • Hats
      • Gloves
      • Headbands & Wristbands
      • Neckies
    • VC Designs
    • VC Card Membership
    • Gift Cards
      • Dodgeball Canada
      • Dodgeball Toronto
      • FQU
      • HKFDF
      • Kelowna Ultimate
      • MODS
      • OCUA
      • USAU Live Ultimate
      • VUL
      • WFDF
      • 6ixers
      • Boston Siege
      • Color Of Ultimate
      • DC Scandal
      • GOAT
      • Iris
      • Quadball Canada
      • Red Circus
      • SuperTeam
      • US Quadball
      • byCardenas
      • NKolakovic
      • One More Year
      • Without Limits
    • Our Story
    • Blog
    • Customer Experiences
    • Sizing
    • Sports We Love
    • Contact
    • FAQ
    • Donations & Sponsorships
    • Ultimate
    • Dodgeball
    • Quadball
    • Curling
    • Volleyball
    • DC Club Championships
    • Dream Cup 2025
    • WMUC 2024
    • Club Nationals 2024
    • WBUCC
    • WUC 2024
    • US Open & YCC
    • WJUC 2024
    • USAU Masters
  • Discs
Account
Language
Language
Access Denied
IMPORTANT! If you’re a store owner, please make sure you have Customer accounts enabled in your Store Admin, as you have customer based locks set up with EasyLockdown app. Enable Customer Accounts
  1. Home
  2. News
  3. BTS | Tournament Logos
BTS | Tournament Logos
Design

BTS | Tournament Logos

From sketches to sublimation, and beyond.
Centex 2022 Reading BTS | Tournament Logos 5 minutes Next Care for Your VC Apparel
By Adriana WithersJan 10, 2022
Tags
  • Design
  • Tournaments & Events
Share
Facebook Pinterest Twitter E-mail
Share

VC designer Etán Santiago keeps surprising us with these magical little extras every time he sends us new logo concepts for review. They are often photos of pages covered in hand-drawn doodles, and we love them. We asked him to tell us more about how this fits in his process.

The Centex 2022 logo comes to life! Read the story.

Tell us about your sketches. Why do you like sketching out ideas first, or what benefit does that have for you?

Etán: There's more than one concrete reason as to why I like to sketch and write everything I do before I attempt to get it done, but the main ones fall on the following:

A Busy Mind

I have a busy mind but not always the most productive! And along my years as a designer (I didn't always use to sketch, more on that ahead) I have found out that sometimes limiting the amount of tools I have at hand will drastically help me reduce the amount of time spent "exploring".

To explain that, for example if I start working with my references and ideas straight away on a digital space, the possibilities are endless! And I will most likely end up doing a bunch of things that, although are usually very fun, aren't really going anywhere by any means.

My fix is giving myself only 1 black ink pen and 3 pages total. 3 ideas usually go in on paper, 2 or 1 go out digitally!

Hence why one of my main objectives with sketching ideas with ink and paper is to keep the amount of ideas explored relevant and practical. However I must admit this also required a bit of tuning as I happen to enjoy sketching a lot so at first it would backfire and I'd end up spending hours on sketches that would ultimately never be used.

Midwest Throwdown 2022 | Read all about it here!

Visualization

It helps me visualize shapes, spaces and other geometric viewpoints that help me better understand how I should approach an idea on the digital realm. This might be me just making things up to be honest but I like to think there's a certain flow that you get a feel for when you sketch out an idea that otherwise you could really struggle to find if you go straight into it with a program like Illustrator in which you can't really create and shape up your ideas however you want.

As we say in in México, si no se sabe de dónde se viene, no se sabe a dónde se va. That's to say, if you don't know where you're coming from, you won't know where you're going.

Drawn by Hand, With Love

Another main reason as to why I like to sketch my ideas, and especially logos / design graphics, is because it allows me to put a lot of thought, thumb and heart into the things I do.

I like to look at the creative process not as making something out of what they ask you to, but rather creating something out of what you've learned through the journey you've embarked on with the client that will bring value to both parties.

In other words, being able to create something and be proud and excited with it from end to finish is a very big incentive for me to get so personal with each project. It helps me grow as a designer and as an artist.

Mardi Gras 2022 is getting a new look! 

PS: No matter how whacky it ends up, there's nothing quite like holding up your sketch to your screen and seeing where you started and where you've ended while saying "This, I made this. There might be some better ones out there, but this one is mine".

Get Feedback

I show my sweetheart what I sketch and she'll help me pick the ideas with the most potential. I'd say she's the true mastermind behind this old bean. She'll also say I'm very good at it so it's a big win in every aspect for me.

Join us

To learn more about our new designer, read our Welcome Etán post; stay tuned for more behind-the-scenes insight on VC designs.

Follow along with us on Twitter and Instagram as we launch tournament designs all year long.

Interested in having VC merchandise your tournament, virtually or in person? Let's talk!

PS - A Note from G

If you have read anything from VC in the last forever years, or ordered jerseys form us and NOT seen any typos, it's because G (a.k.a. Genevieve Daigle) edited or was behind it.

When editing this blog, she noted on its subject: "It's a LOT faster to sketch out ideas on paper than using software. As a graphic design student in college, my teachers strongly discouraged going digital right away (some would also request a minimum amount of hand sketches/concepts along with the final artwork to show how much thought was put in the final submitted design). Obviously these days there's tools allowing you to 'sketch' digitally (tablets, procreate...) so to me it's pretty neat to see that at his young age Etán still values a hand-drawn approach."

Continue reading

Two JJUC 2022 Ultimate Frisbee athletes hugging each other in their Official Team Canada uniforms, made by VC Ultimate

Care for Your VC Apparel

Centex 2022

Centex 2022

Invalid password
Enter

More Information

  • Our Story
  • VC News & Blog
  • Uniforms & Custom
  • Customer Experiences
  • Refund Policy
  • Terms of Service
  • Contact

Join Us

Enter your email address to join the VC community, receive our newsletter and be the first to hear about special offers. You can unsubscribe any time.

Follow us

Language
Language
VC Ultimate POS and Ecommerce by Shopify